ABC (because they managed to skip another record-low) and FOX (because they counter programmed pretty good with Nascar). The 81st Academy Awards (that is, the Oscars), started really good with almost 37 million but they went down every half hour. Fox started the night with almost 10 million viewers and then went down a bit (because of the Oscars) but went up again every half hour. NBC didnt do a bad night either (at least because they won Univision hahahaha). I guess Latino people were more interested on the ceremony and that's why Univision didn't have more viewers. These are the full details.
| Scoreboard |  |  |  |  |  |  |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 29.147 | 9.684 | 7.329 | 5.311 | 2.887 | 1.256 |
| Rating/Share: Adults 18-49 | 9.6/23 | 3.6/9 | 1.8/4 | 1.6/4 | 1.2/3 | 0.4/1 |
| Rating/Share: Adults 18-34 | 8.7/23 | 2.6/7 | 1.2/3 | 1.1/3 | 1.2/3 | 0.3/1 |
| Time | Net | Show | Viewers Live+SD (000s) | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share |
| 7:00 | CBS | 60 Minutes | 9.151 | 1.7 | 5 | 1.2 | 4 |
| NBC | Dateline NBC | 4.505 | 1.1 | 3 | 0.7 | 2 | |
| ABC | Barbara Walters Special | 17.710 | 5.3 | 14 | 4.6 | 14 | |
| UNI | Hora Pico | 2.132 | 1.0 | 3 | 1.0 | 3 | |
| FOX | NASCAR Sprint Cup: Fontana | 9.943 | 3.5 | 9 | 2.4 | 7 | |
| CW | Jericho (repeat) | 0.795 | 0.3 | 1 | 0.2 | 1 | |
| 7:30 | CW | Tomorrow Never Dies (movie) | 1.115 | 0.4 | 1 | 0.2 | 1 |
| 8:00 | CBS | Amazing Race 14 | 7.832 | 2.6 | 6 | 1.8 | 5 |
| ABC | Oscars Red Carpet | 29.895 | 9.3 | 22 | 8.2 | 23 | |
| NBC | Dateline NBC | 4.710 | 1.4 | 3 | 0.9 | 2 | |
| FOX | NASCAR Sprint Cup: Fontana | 9.503 | 3.5 | 8 | 2.7 | 7 | |
| UNI | El Gran Estreno: Voces Inocentes (movie) | 3.366 | 1.4 | 3 | 1.4 | 4 | |
| CW | Tomorrow Never Dies (movie) | 1.244 | 0.4 | 1 | 0.3 | 1 | |
| 8:30 | ABC | 81st Academy Awards | 37.699 | 12.2 | 28 | 11 | 28 |
| 9:00 | CBS | Cold Case (repeat) | 6.903 | 1.6 | 4 | 1.1 | 3 |
| ABC | 81st Academy Awards | 33.914 | 11.3 | 25 | 10.3 | 25 | |
| NBC | Top 100 Most Outrageous Moments 2 | 5.180 | 1.7 | 4 | 1.1 | 3 | |
| FOX | NASCAR Sprint Cup: Fontana | 9.606 | 3.7 | 8 | 2.8 | 7 | |
| UNI | El Gran Estreno: Voces Inocentes (movie) | 3.879 | 1.6 | 4 | 1.6 | 4 | |
| CW | Tomorrow Never Dies (movie) | 1.570 | 0.5 | 1 | 0.4 | 1 | |
| 10:00 | CBS | The Unit (repeat) | 5.429 | 1.2 | 3 | 0.8 | 2 |
| ABC | 81st Academy Awards | 31.170 | 10.8 | 26 | 9.9 | 26 | |
| NBC | Top 100 Most Outrageous Moments 2 | 6.849 | 2.2 | 5 | 1.7 | 4 | |
| UNI | ¿Quién Tiene la Razón? | 2.171 | 0.8 | 2 | 0.7 | 2 |
Source:
Tv by the numbers
ABC's press release:
ABC’s Broadcast of “81st Annual Academy Awards” Qualifies
As Television’s Most-Watched Entertainment Telecast in 2 Years
“Oscars” Jump Year to Year by 4.2 Million Viewers and by 13% in Adults 18-49,
Generating Across-the-Board Gains and Surging by 22% Among Men 18-34
ABC’s “Academy Awards” Outdraws Other Major Awards Shows This Season by
Wide Margins, Including the “Emmys,” the “Grammys” and the “Golden Globes”
“2009 Oscars” Reach 67.56 Million Unique Viewers Across the United States
The “81st Annual Academy Awards” (8:30-11:25 p.m.)ABC’s broadcast of the “81st Annual Academy Awards” attracted an average audience of 36.3 million Total Viewers and posted a 12.1 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings. The “81st Annual Academy Awards” registered as TV’s most-watched entertainment telecast of the 2008-09 TV Season, surpassing the No. 2 telecast by 5.9 million viewers (”American Idol-Tuesday” season premiere on 1/13/09 = 30.4 million). In fact the “Oscars” registered as television’s most-watched entertainment telecast in 2 years and highest-rated among Adults 18-49 in 1 year - since 2/25/07 and 2/12/08, respectively.
* Year to year, the “Oscars” gained 4.3 million viewers (36.3 million vs. 32.0 million) and grew 13% in Adults 18-49 (12.1 vs. 10.7). The awards show was up across the board demographically (all key Adults/Men/Women), registering its biggest increase over last year among hard-to-reach Men 18-34, jumping by 22% (8.9 vs. 7.3).
* ABC’s “81st Annual Academy Awards” (36.3 million) towered above other awards shows this season, topping the 2008 “Emmy Awards” by 24.0 million viewers (12.3 million), the 2009 “Golden Globe Awards” by 21.4 million viewers (14.9 million) and the 2009 “Grammy Awards” by 17.3 million viewers (19.0 million).
* ABC’s “81st Annual Academy Awards” reached 67.56 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during its telecast.
“Oscar’s Red Carpet 2009″ (8:00 - 8:30 p.m.)
With “Oscar’s Red Carpet 2009″ pre-show, ABC pulled in 24.3 million viewers and a 7.2 rating among Adults 18-49 from 8:00-8:30 p.m. Versus last year, the “Oscars Red Carpet” pre-show increased by 2.8 million viewers and by 13% in Adults 18-49 (2008 = 21.5 million viewers & 6.4 rating in Adults 18-49).
“Barbara Walters Special” (7:00 - 8:00 p.m.)
ABC’s telecast of “Barbara Walters Special” drew an average audience of 11.6 million viewers and delivered a 3.2 rating among Adults 18-49.
“Oscar.com”
With more interactive features and video content than ever before, “Oscar.com” saw major year-to-year increases on “Oscar” Sunday, with unique visitors and page views up 57% and 87%, respectively. Users spent an average of 11.63 minutes on the site per visit, a 15% increase compared to last year.
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